Hilton Garden Inn competes in a very large and highly competitive hotel arena.
My team set about finding an insight to help make HGI apart from the vast crowd of rooms available to today's traveler. What we found was a little-known truth: traveling for business can be a very positive experience. Guests actually relish the opportunity to meet new people, see new people, see new places, try new foods. So we used a unique positioning that centers around discovery, connection, and finally the moment when you get to breathe at the end of the day.
Client: Hilton Garden Inn
Project: Print, TV