Edwards Lifesciences, the global leader in heart valves and other cardio-related medical devices, sought to build a standalone landing page that could seamlessly tie into their existing “This Moment is Everything” campaign, which to that point lacked a high-impact web presence. Edwards’ goal was to attract a younger, savvier class of surgeons to their brand, which had increasingly been lumped in with the “old guard” of heart surgeons.
Our team combined the client’s powerful message with a bold, colorful and lively web experience that gave prospects an all-new look at Edwards Lifesciences. Our innovative web design incorporated cutting-edge parallax scrolling to create a fully immersive, 3D scrolling experience with a seemingly infinite depth of field. The site included three-dimensional renderings of Edwards’ highlighted product line as well as downloadable resources that doctors could share with their patients to educate them about their cardio options. For additional functionality, data capture forms and SEO-enriching meta tags were also incorporated into the site.
Client: Edwards Lifesciences