Since their founding, CHOC Children's Hospital has been meeting the needs of children and families with first-class care and state-of-the-art facilities.
They wanted to share the news of their expansion by building one of the most advanced children's hospitals in the world, one that would define the shape of things to come - for children's care, for medical research, and for the community.
They way my team saw it, CHOC is not only the future of care, they are creating a future for children of Orange County and beyond. The result was a campaign of colorful stories rooted in hope, excitement and celebration of what's to come for the children of our community.
Client: CHOC Children's Hospital
Project: Out of Home, Print Ads, Microsite, Broadcast Production