HID Global, the world's #1 creator and provider of secure identity solutions, was facing a unique challenge upon expiration of their patented technologies.
Competitors have been advertising that their products are "HID compatible" - selling imitation HID products at a lesser price and undercutting profitability. We tackled this problem with a series of translational print and digital ads that would reverse this trend.
The message centered around the idea that HID products are a future-proof investment and though imitation is the sincerest form of flattery, "Like HID" doesn't make it "Genuine HID".
Client: HID Global
Project: Print Ads, Digital Banners